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SE Grocers Rewards

Southeastern Grocers Inc. has introduced SE Grocers rewards, its famous revamped loyalty program targeting two things customers value the most: food and fuel. The program enables shoppers to collect points during checkout that can then be redeemed for savings on groceries or on fuel at participating Shell or other select fuel stations.

The store is committed to providing a shopping experience that its customers can count on, noted Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers. In service of being a great place to shop, the store is launching a new rewards program that is designed best to meet the everyday needs of its associates and customers. SE Grocers rewards will help customers to redeem savings on fuel and groceries, combining the two most significant reward aspects customers value to mean the most to them.

Segrewards program

Coming together with Southeastern Grocers to provide a great rewards program for its customers is something the company is excited about. The organization knows that customers are always looking for value and great ways to be rewarded, and is proud that the Fuel Rewards program is an additional benefit for those shopping at Bi-Lo, Fresco y Más; Harveys Supermarket, and Winn-Dixie stores.

Customers at all of the above-named Southeastern Grocers banners are able to use an SE Grocers rewards card to start earning points toward savings on groceries and fuel. The program provides bonus points for hundreds of products throughout the store, and customers can check the receipt for more ways to earn points. For greater flexibility, points are valid for up to two years, and the validity period is December 31 of the next calendar year.

Using Segrewards

To seamlessly transition to SE Grocers rewards, customers who hand over their reward card at checkout will receive a new SE Grocers reward card and welcome kit. The value of the unredeemed Plenti points earned in the store will be transferred to the SE Grocers rewards program for all fully registered customers. SE Grocers rewards members who swipe SE Grocers rewards cards at participating Shell brand gas stations will join the Fuel Rewards program and receive gold status, and save an additional 5 cents per gallon for each refill, up to a maximum of 20 gallons.

To mark the new program's debut, Southeastern Grocers and Shell surprised the first 100 customers at Shell-branded stations in select markets with up to $40 per vehicle of free fuel. Customers can go to the Southeastern Grocers banners' Facebook pages to update free-fuel events in their areas through the end of July.

SE Grocers rewards are part of the company's reinvention of itself after it emerges from Chapter 11 bankruptcy protection, which led to the reorganization of its business and the closure of underperforming stores, along with upgrades for the remaining locations and an accelerated schedule of remodels.

The grocer's previous loyalty program, American Express' Plenti, which in 2017 became the first grocer to join, ceased operations earlier this month. One of the critical reasons for that initiative's failure was the common consumer complaint that made points challenging to redeem.

One of the largest conventional supermarket companies in the United States, Southeastern Grocers operates grocery stores, liquor stores, and in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, and South Carolina. The company ranked 11th on Progressive Grocer's 2018 Super 50 list of the top grocers in the United States.

Using Points

How can I start using points?

You must be fully registered in the rewards and have a balance of at least 100 points to use points to save. Get a $1 grocery discount for every 100 points.

How can I use my points to save groceries?

If you are a fully registered reward member with a card, please scan your card at checkout! If you have enough points to keep, the system will prompt you to "use points" on the password keyboard. You can then choose how many points you want to use in the transaction.

What if I don't bring my reward card?

No problem! You can use your digital card in the app or your phone number at checkout to earn points. When you are ready to use your points in the Southeastern Grocers store, you can use your phone number and PIN code.

What are the minimum points required for redemption?

Members must have at least 100 points to use points for savings.

How many points can I redeem at most?

If you have at least 100 points, there is no maximum redemption limit at the

Southeastern Grocers store.

Will I get rewards points if I use Shipt?

Not this time. These orders are not eligible for points because this delivery service is provided by a third party that cooperates with Southeastern Grocers. Registration Process

The company looks forward to you joining its group! You can register your interest by filling in the details below and reading its terms and conditions. Connect your phone number to your reward card (if you are a winner, we need reward points). If you do not have a rewards card, please register online at before completing the registration. After registering, you will receive invitations to participate and get the chance to participate in the lucky draw from time to time. There are 50 chances a month to win 10,000 bonus points, which is equivalent to $100 worth.